GEN NUDE® Powder Blush - Natural Matte Finish, Long-Lasting Cheek Color for a Flawless Look | Perfect for Everyday Wear & Special Occasions

What it is:

An ultra-silky, talc-free powder blush that builds and blends seamlessly, gives skin a diffused, soft-focus finish—and wears all day.

What it does:

• Delivers a healthy wash of color with no harsh edges
• Smooths the look of pores and imperfections
• Provides all-day wear
• Diffuses light for a soft-focus effect
• Provides buildable, sheer to medium color and a natural soft-matte finish
• Applies seamlessly with a silky, creamy feel

Why you'll love it:

• Available in a range of flattering shades designed for all skin tones
• Light-reflecting mineral pearls create a brightened, blurred effect
• Dermatologist-tested
• Hypoallergenic
• Cruelty-free
• Vegan
• Clean —talc-free + formulated without parabens, formaldehyde, gluten, synthetic fragrance, PEGs and more